1. Scope
This Privacy Policy (“Policy”) describes how MM Group International (the “Company,” “MM Group,” “we,” “us,” “our”)
collects, uses, stores, protects, and discloses information in connection with our websites, services, operations,
and communications (collectively, the “Services”).
This Policy applies to, without limitation: website visitors; clients and prospective clients; creators, influencers,
talent, streamers, and public figures; brand partners and enterprise organizations; high-net-worth individuals and
executives; contractors, collaborators, and vendors; event invitees/attendees; and any person who communicates or
transacts with us.
Important: This Policy is designed to be strict and protective. If you are a client, talent, or brand partner,
your executed agreement(s) with MM Group may include additional confidentiality, security, and data terms. Where an agreement
provides higher protection, those agreement terms prevail to the extent permitted by law.
2. Information We Collect
2.1 Information you provide directly
- Identity & contact: name, business name, email, phone number, mailing address, and role/title.
- Professional & public profile: social handles, platform usernames, bios, brand kits, media kits, portfolios, press materials.
- Commercial & transactional: invoices, billing details, payment status, tax-related documentation where required by law.
- Communications: emails, messages, call notes, meeting notes, proposals, statements of work, and support requests.
- Creative & confidential materials: pitch decks, branding assets, strategy documents, creative briefs, scripts, designs, site content, campaign plans, and unreleased materials.
- Events: RSVP details, guest lists, dietary needs (if voluntarily provided), logistics, and attendance records.
2.2 Information we collect in the course of providing Services
- Talent/creator performance data: platform analytics, engagement metrics, follower growth, audience demographics, conversion signals, and content performance summaries.
- Deal & partnership data: negotiation notes, deliverables, rates, timelines, campaign reporting, payment schedules, and performance reporting.
- Account access data (only if authorized): limited credentials, tokens, or permissions provided by you for account management, posting, ads, analytics, or platform tools.
- Brand and corporate campaign data: creative approvals, ad performance reporting, brief iterations, compliance requirements, and stakeholder feedback.
2.3 Information collected automatically
- Device/usage data: IP address, browser type, device identifiers, referring URLs, pages viewed, time spent, clicks, and error logs.
- Cookies and similar technologies: as described in Section 7.
2.4 Sensitive and high-risk information
We do not require sensitive personal information for most Services. If you voluntarily provide sensitive information
(e.g., special security considerations, personal safety constraints, or other sensitive details), we will handle it as
highly confidential, restrict access, and use it only for the purpose for which it was provided or as required by law.
3. How We Use Information
We use information for legitimate business and operational purposes, including:
- Providing and improving Services (influencer management, influencer marketing, talent representation, platform partnerships, digital strategy, clipping, creative/branding/web design, pitch decks, events, and related services).
- Negotiating, executing, and administering agreements and partnerships.
- Communicating with you, scheduling, and managing requests.
- Processing billing and payments; accounting; recordkeeping.
- Preparing reporting, analytics, and performance summaries.
- Protecting the security and integrity of our business, clients, talent, and systems; preventing fraud and abuse.
- Complying with legal obligations and enforcing our rights and agreements.
No sale of personal information: We do not sell personal information in the ordinary sense.
4. Legal Bases for Processing
Where applicable law requires a lawful basis (including under GDPR), MM Group processes information on one or more of the following grounds:
- Contract: to perform or administer a contract with you (or take steps at your request before entering a contract).
- Legitimate interests: to operate, secure, and improve our Services; manage relationships; prevent fraud; and protect our clients, talent, and business—balanced against your rights.
- Consent: where you have given consent (e.g., certain marketing communications, optional cookies where required).
- Legal obligation: to comply with laws, regulations, and lawful requests.
- Vital interests/public interest: where needed to protect safety or comply with certain lawful requirements (rare).
5. Sharing & Disclosures
We may disclose information only as necessary and proportionate for the purposes described in this Policy, including to:
- Service providers/vendors: hosting, analytics, security, payment processing, communications tools, project management tools, and similar providers who support our operations.
- Platforms and networks: streaming platforms, social platforms, ad platforms, and partner tools used to execute campaigns and measure performance.
- Brand partners and counterparties: for collaboration, deal execution, campaign approvals, and reporting—limited to what is required.
- Professional advisers: lawyers, accountants, auditors, insurers, compliance professionals.
- Contractors and collaborators: editors, designers, developers, producers, and strategists supporting delivery—under confidentiality obligations.
5.1 Legal and protective disclosures
We may disclose information if we reasonably believe disclosure is necessary to:
- Comply with applicable law, regulation, subpoena, court order, or lawful government request.
- Enforce or apply our agreements, protect our rights, and prevent fraud or security incidents.
- Protect the safety, rights, or property of MM Group, our clients, talent, partners, or the public.
5.2 Business transfers
If we are involved in a merger, acquisition, financing, reorganization, insolvency, or sale of assets, information may be transferred
as part of that transaction, subject to appropriate confidentiality and security measures and as permitted by law.
5.3 No unauthorized third-party marketing
We do not share personal information for unrelated third-party direct marketing without appropriate legal basis.
6. Ultra-Strict HNW & Celebrity Confidentiality Clause
MM Group is structured to support public figures, celebrities, influencers, high-net-worth individuals, executives, and enterprise brands.
We treat identity, deal terms, campaign strategy, schedules, locations, travel details, private communications, unreleased content,
brand assets, and financial arrangements as highly confidential.
6.1 “Need-to-know” access controls
- Access is restricted to personnel and contractors who require information to deliver the Services.
- Internal access is role-based and limited by project scope.
- Where applicable, NDAs or confidentiality provisions are required before access is granted.
6.2 Strict non-disclosure default
Unless you expressly authorize us in writing (or authorization is included in an executed agreement),
MM Group will not publicly identify you as a client/talent/partner, disclose your engagement, publish your materials,
or share your campaign/deal details.
6.3 Security-first handling of sensitive logistics
If you share sensitive logistics (e.g., private contact channels, event access details, security arrangements, private itineraries),
we will treat those details as “high-risk confidential,” reduce distribution to the smallest possible group,
and store them using heightened safeguards.
6.4 Communications protection
We may record internal notes, call summaries, and campaign documentation for operational continuity. These records remain confidential
and are not used for unrelated purposes.
6.5 Limitation on portfolio usage
Any portfolio, case study, testimonial, or public reference use is strictly subject to: (a) written permission, and/or (b) the terms of your executed agreement.
If you require “zero public association,” request that in writing and we will apply it.
7. Cookies & Tracking Technologies
We may use cookies, pixels, tags, and similar technologies to operate our website, maintain security, understand usage,
improve performance, and measure marketing effectiveness. Depending on your region, you may be asked to set cookie preferences.
7.1 Types of cookies
- Strictly necessary: required for basic site functionality and security.
- Performance/analytics: helps us understand how visitors use our site so we can improve.
- Functionality: remembers preferences and improves user experience.
- Marketing (where applicable): measures campaigns and may support ad performance.
7.2 Managing cookies
You can control cookies via your browser settings and, where implemented, via any cookie banner/preferences tool.
Disabling cookies may affect certain features.
8. Security
We implement administrative, technical, and organizational measures designed to protect information against unauthorized access,
loss, misuse, alteration, or disclosure. Measures may include access controls, confidentiality requirements, secure storage practices,
and vendor security expectations.
No system is perfectly secure. While we maintain strict safeguards, we cannot guarantee absolute security for data transmitted
over the internet or stored in third-party systems.
9. Data Retention
We retain information only as long as reasonably necessary for the purposes described in this Policy, including:
service delivery, contract administration, accounting, legal compliance, security, dispute resolution, and enforcing agreements.
Retention periods may vary depending on the nature of the engagement, legal requirements, and our legitimate business needs.
Where possible, we de-identify or securely delete information when it is no longer required.
10. International Transfers
MM Group may operate with clients, talent, and partners globally. Your information may be processed and stored in jurisdictions
outside your province/state/country. Where required by law, we use appropriate safeguards for cross-border transfers.
11. Your Rights & Requests
Depending on your jurisdiction, you may have rights to request access, correction, deletion, portability, restriction,
or objection to certain processing. You may also have the right to withdraw consent where processing is based on consent.
To submit a request, email info@mmgroupint.com with the subject line
“Privacy Request”.
- We may need to verify your identity before fulfilling a request.
- We may deny or limit requests where permitted by law (e.g., to protect others’ rights, comply with legal obligations, or maintain records).
- We will respond within the timeframes required by applicable law.
12. GDPR Extended Disclosures (EEA/UK/Switzerland)
12.1 Controller and Processor roles
Depending on the engagement, MM Group may act as a controller or a processor.
Where we act as a processor, the client/controller’s instructions and agreements govern, and we process only as authorized.
12.2 Your GDPR rights
- Access to your personal data
- Rectification (correction) of inaccurate data
- Erasure (deletion) in certain circumstances
- Restriction of processing in certain circumstances
- Data portability in certain circumstances
- Objection to processing based on legitimate interests
- Withdraw consent where processing is based on consent
12.3 Legitimate interests statement
Where we rely on legitimate interests, those interests include operating and improving our Services, maintaining security,
preventing fraud, managing relationships, delivering strategic insights, and protecting the rights and safety of MM Group and our clients/talent.
12.4 Complaints
You may lodge a complaint with your local data protection authority. We encourage you to contact us first at
info@mmgroupint.com so we can address concerns promptly.
12.5 Transfers
Where GDPR applies and data is transferred outside the EEA/UK/Switzerland, we use appropriate safeguards as required by law.
13. CPRA/CCPA Extended Disclosures (California)
13.1 Categories of personal information
Depending on your interactions with us, we may collect the following categories (as defined by California law):
- Identifiers: name, email, phone, IP address, online identifiers.
- Commercial information: records of services purchased, engagement details.
- Internet/network activity: site usage data, device info, analytics.
- Professional/employment information: business role, professional profile data.
- Inferences: preferences and insights derived from interactions.
13.2 “Sale” and “Sharing”
We do not sell personal information for money. We do not share personal information for cross-context behavioral advertising
in a way that would require an opt-out under CPRA unless explicitly stated and implemented through site tools.
13.3 Your California rights
- Right to know/access (subject to exceptions)
- Right to delete (subject to exceptions)
- Right to correct
- Right to opt-out of sale/sharing if applicable
- Right to limit use/disclosure of sensitive personal information, if applicable
- Right to non-discrimination
13.4 Exercising rights
Email info@mmgroupint.com with the subject line
“California Privacy Request”. We may verify your identity and may use an authorized agent process where legally required.
14. Minors
Our Services are not intended for children. If you are under the age required to consent to data processing or enter into binding agreements
in your jurisdiction, you should not submit personal information without a parent/guardian’s involvement where required by law.
15. Updates
We may update this Policy to reflect operational, legal, or regulatory changes. Updates will be posted on this page with the revised
“Last Updated” date. Continued use of our Services after updates constitutes acceptance to the extent permitted by law.
